Marketplace Software Features

Marketplace Features

AI-powered search, multi-vendor management, advanced logistics and more. Every feature that strengthens your marketplace, on one platform.

Quick Access

Click a feature to jump to the details.

Performance
Scalable infrastructure that responds in milliseconds
Artificial Intelligence
Automate your operations and personalise the customer experience with AI
Search
Millisecond results with Typesense and faceted filtering
Shipping
Flexible dispatch from different warehouses with different carriers
Location
Full control at country, city and region level
Automation
Unlimited automation scenarios in a visual workflow builder
Multi-Vendor
A dedicated panel, commission and permission model for every seller
Orders
Full lifecycle tracking, from order to return
Promotions
Coupon codes, automatic discounts and complex campaign rules
Analytics
Make informed decisions with real-time data
Data Management
CSV, Excel, JSON, XML — every format supported
Content
Blog posts, banners and menus from a single panel
Front End
Change every pixel of the Next.js front end
Infrastructure
Run the platform on your own servers
Custom Fields
Add unlimited custom fields to your modules
Mobile
Let your customers shop anytime, anywhere
Sales Channels
Sell on Instagram, Google Shopping and more
Finance & Revenue
Take full control of your marketplace revenue
Wallet
Manage in-platform balances, payments and service spend from one place
Listings
One solution for second-hand goods, classifieds portals, services and freelance models
Infrastructure & Performance
Move freely between Cloudflare R2, Amazon S3 or your own server
Catalogue & Pricing
Update the price of thousands of products in seconds
Decision Guide
Compare the critical differences on one screen before you decide
Coming soon
Developers build apps, you install them in one click
Performance ScoreExcellent
98/100
FCP0.8s
LCP1.2s
TTFB120ms
Performance

A Marketplace That Runs at Light Speed

Scalable infrastructure that responds in milliseconds, so your customers never wait.

0%
Uptime Garantisi
0ms
Avg. response time
0K+
Concurrent users
0ms
DB query time
  • Smart caching with Redis
  • Asynchronous job queue on BullMQ
  • Optimised TypeORM queries
  • CDN-backed global delivery
AI AssistantActive
Write a description for this product
AI response
Made from premium-quality fabric, this piece stands out with its modern design and exceptional comfort. Ideal for everyday wear...
Optimise for SEOShorter versionTechnical detail
Artificial Intelligence

AI-Powered Features

Automate your operations and personalise the customer experience with AI.

Automated content generation

Create product titles and descriptions with AI in seconds

Smart categorisation

Place your products into the right categories automatically

Personalised recommendations

Increase sales with product suggestions tailored to each shopper

Visual analysis

Automatic tagging and matching straight from product images

Shipment tracking — order #1847
Order received
Warehouse A — preparing
Warehouse B — preparing
Handed to carrier
Delivered
Warehouse A — Istanbul
Yurtiçi Kargo
In transit
Warehouse B — Ankara
Aras Kargo
Preparing
Shipping

Marketplace Shipping Integration

With multi-carrier integration every seller works with their own contracted carrier. Automatic labels, shipment tracking and seller shipping management come together in one delivery flow.

  • Multi-carrier integration with seller-level carrier selection
  • Automatic shipping labels and barcode generation
  • Split fulfilment and delivery management
  • Tiered rates by shipping zone, weight and order value
  • Real-time shipment tracking with automatic buyer notifications
Global location settings
3
Active countries
8
Languages
12
Currency
🇹🇷
TürkiyeActive
₺ TRYLanguage: TR142 stores
🇩🇪
GermanyActive
€ EURLanguage: DE38 stores
🇬🇧
United KingdomActive
£ GBPLanguage: EN21 stores
🇺🇸
United StatesInactive
$ USDLanguage: EN17 stores
Tax rule
VAT 20% · EU compliant
Shipping zone
81 provinces / 7 regions
Location

Advanced Location Management

Operate globally with full control at country, city and region level.

  • Country / state / city hierarchy
  • Global compliance with ISO code support
  • Location-based tax & shipping rules
  • Multi-currency & multi-language support
Order workflow
Active
Trigger
Order created
Condition
Value > $50?
Email
Confirmation notice
Tag
VIP customer
Stock
Update stock
1,247
Runs
99.2%
Successful
1.3s
Avg. duration
Automation

Workflow Automation

Build unlimited automation scenarios with a visual workflow builder.

When a new order is created, a notification email goes out to both the customer and the seller automatically.
When product stock falls below the threshold you set, a replenishment notice is created automatically.
Approving a return request triggers the refund process automatically.
Run new seller applications through a multi-step approval process. Document checks, commission assignment and activation all run automatically.
Organisation structure
PazaryeriSoft Platform
Fashion Store
1,240 orders
TechShop
856 orders
HomeDecor
634 orders
Commission rates
Electronics
%8
Apparel
%12
Home & Living
%10
Multi-vendor

Multi-Vendor Marketplace Infrastructure

In a multi-vendor marketplace every seller runs their own seller portal. The multi-seller architecture draws a clear line between the vendor panel, the merchant panel and the marketplace operator.

  • Organisation hierarchy: marketplace → seller → store
  • Seller portal permissions with role-based access control (RBAC)
  • Commission rates by category and by seller
  • Seller performance dashboard inside the vendor panel
Order #2847
16 March 2026, 14:30
Processing
Created
Preparing
In transit
Delivered
Premium T-Shirt
Black / L × 2
299,00 ₺Processing
Oversize Hoodie
Ecru / XL × 1
599,00 ₺Delivered
Sports Socks (5-pack)
Mixed / S-M × 2
149,00 ₺Returned
Start a return in one clickAutomatic refund
Orders

Flexible Order & Returns Management

Track the full lifecycle, from order to return.

  • Order status tracking with a timeline view
  • Automatic fulfilment & carrier connection
  • Automatic refunds with matching finance records
  • Partial returns — take back only selected items
  • Close the order in one step with a full return
  • Approve — the return is accepted and the refund starts automatically
  • Reject — decline the request with a reason
Active Campaigns
Summer Sale
YAZ2026
%20
Usage847 / 1000
First Purchase
HOSGELDIN
50₺
Usage2,341 / ∞
Free Shipping
KARGO
Free Shipping
Usage456 / 500
3 for 2
3AL2ODE
1 Free
Usage1,203 / 2000
Promotions

Powerful Promotion & Campaign Engine

Coupon codes, automatic discounts and complex campaign rules.

  • Coupon codes & automatic discounts
  • Percentage or fixed-amount discounts
  • Usage limits and date ranges
  • Buy X, pay for Y campaigns
  • Campaign performance tracking
Total Revenue
₺847K
+12.5%
Orders
3,241
+8.3%
Conversion
%4.2
-0.3%
Monthly revenue trend
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Monthly add-to-cart trend
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Analytics

Comprehensive Analytics & Reporting

Make informed decisions with real-time data.

  • Real-time dashboard metrics
  • Daily order & revenue charts
  • Date-based filtering and comparison
  • HTTP request logging and error tracking
Data import wizard
1
2
3
4
Field mapping
product_nameProduct name
pricePrice
sku_codeSKU
categoryCategory
qtyStock quantity
2,847
Total rows
2,830
Matched
17
Errors
Data Management

Advanced Data Import & Export

CSV, Excel, JSON, XML — every format supported.

📄CSV📊Excel📋JSON📝XML
  • Template-based field mapping
  • Safe trial runs in dry-run mode
  • Scheduled automatic exports
  • Bulk transfer of products, customers and stock
BIUS
H1H2🔗📷
TREN
2026 E-Commerce Trends
SEO settings
Slug:/blog/2026-eticaret-trendleri
Meta:
Good
Content

Built-in Content Management System

Blog posts, banners and menus from a single panel.

  • Multilingual blog & static page management
  • Scheduled campaign banners
  • Hierarchical navigation menus
  • SEO meta tags & slug management
Order #3192
Total: ₺2,500.00
Split payment
Credit card
1.250,00 ₺
**** 4589✓ Approved
Debit card
800,00 ₺
**** 7821✓ Approved
Bank transfer
450,00 ₺
TR** **** 4490◷ Pending
Payment progress2.050 ₺ / 2.500 ₺
Remaining: ₺450.00Protected by 3D Secure
Payments

Split Payment and Seller Payouts

Every payment is split into the marketplace commission and the seller's share. Thanks to the sub-merchant structure in payment provider and virtual POS integrations, payouts flow straight to the seller.

  • Payment splitting: commission and seller share separated automatically
  • Seller payouts transferred directly through sub-merchant accounts
  • Collect a single order across multiple cards and payment methods
  • 3D Secure protected payments; escrow flows are built per project
pazaryeriniz.com
Theme editor
Live preview
Colour Palette
Primary
Secondary
Accent
Success
Header
Hero
Grid
Typography
Geist SansInter
Front End

Customisable Front End

Shape every part of the Next.js based marketplace design around your brand.

  • Instant customisation with a drag-and-drop theme editor
  • Colour palette, typography and component-level configuration
  • See every change immediately in live preview
  • Unlimited design flexibility on a headless architecture
terminal - server-management
$ docker compose up -d
API Server
CPU 32%RAM 4.2 GB
Database
CPU 18%RAM 8.1 GB
Search Engine
CPU 12%RAM 2.8 GB
All services are running
Uptime
99.99%
Response time
12ms
Requests/sec
8.4K
Infrastructure

On-Premise Deployment

Run the platform on your own servers and keep full control of your data.

  • One-command deployment with Docker & Kubernetes
  • Data sovereignty — all data stays on your servers
  • Enterprise security & compliance standards (KVKK, GDPR)
  • Unlimited growth capacity through horizontal scaling
Custom field manager
+ New Field
Field Types
AaText
123Number
📅Date
📎File
Select
🎨Colour
Field nameTypeModuleValue
Warranty periodNumberProduct24 months
Production dateDateProduct2026-03-15
CertificateFileCategoryISO-9001.pdf
Available:ProductOrderCategoryContentBrand
Custom Fields

Advanced Custom Field Management

Add unlimited custom fields to content, orders, categories and more.

  • 10+ field types including text, number, date, select and colour
  • Rich content with file & image upload fields
  • Module-specific field groups and conditional visibility
  • Available on product, category, order and content modules
PazaryeriSoft
🔍 Search products, brands or categories...
Summer Sale 🎉
Up to 40% off selected products
Wireless Earbuds
899,90 ₺
Smart Watch
2.499 ₺
Bluetooth Speaker
649,90 ₺
Charger
349,90 ₺
🏠🔍❤️🛒👤
Your order has shipped 📦
2dk ago
An item in your basket is on sale! 🔥
15dk ago
Your payment is confirmed ✅
1sa ago
Mobile

iOS and Android Marketplace App

A native app powered by the same backend as the web storefront. Listing, messaging, offers and checkout all work in the mobile marketplace experience.

  • Native marketplace app for iOS and Android, published under your own brand
  • Push notifications for new offers, messages and order updates
  • Biometric sign-in, Apple Pay and Google Pay support
  • C2C flow: add products and upload photos from mobile for second-hand apps
Sales channels
4 Channels Active
📸
Instagram Shop
245 productsActive
🛍️
Google Shopping
312 productsActive
📘
Facebook Marketplace
198 productsActive
🎵
TikTok Shop
156 productsSyncing
This Month's Performance
$$284K
Total sales
+32%
1,847
Orders
+18%
42.3K
Clicks
+45%
All channels sync automatically
Sales Channels

Social Media & Platform Integration

Showcase your products on Instagram Shop, Google Shopping and more.

  • Direct selling and tagging with Instagram Shop
  • Product listings and ad integration on Google Shopping
  • Facebook Marketplace, TikTok Shop and Pinterest support
  • Stock and order management across every channel from one panel
Commission rates
4 sellers · bulk update
Bulk edit
%12
ModaLine
₺184.250
ApparelCommission: ₺184.25
%8
ElektroShop
₺312.800
ElectronicsCommission: ₺312.80
%15
EvDekor
₺97.600
Home & LivingCommission: ₺97.60
%10
SporsalAVM
₺156.400
SportsCommission: ₺156.40
Bulk update progress4 / 4 sellers
Total Commission Revenue: ₺89,420✓ All updated
Finance & Revenue

Marketplace Commission and Revenue Management

The commission system lets you design your own revenue model: category, seller and listing-level commissions, transaction fees, seller subscriptions, listing fees and premium placement revenue, all on one screen.

  • Category-level commissions and bulk rate updates in seconds
  • Seller and listing-level custom commissions, transaction fees and seller subscription plans
  • Listing fees plus premium and featured placement revenue models
  • Marketplace revenue reports that flow straight into seller payouts
Wallet centre
Customer, seller and platform balances
Live balance
Customer wallet
Sarah K.
1.240,50 ₺
Shopping balance
Seller wallet
ModaLine
8.750,00 ₺
Shipping and advertising budget
Platform credit
Support team
+250,00 ₺
Goodwill balance
Recent ActivityReconciled
Purchase paid from wallet
-429,90 ₺
Seller shipping payment
-86,40 ₺
Platform topped up the balance
+250,00 ₺
Wallet

Customer and Seller Wallet Management

Let customers pay from their wallet balance and sellers cover platform services from a single balance.

  • Fast checkout for customers using their wallet balance
  • Top up the customer wallet by card or bank transfer
  • Platform-issued credit for goodwill and resolution cases
  • Sellers pay for shipping, advertising and platform services from the wallet
Listing management
Dynamic properties · Search · Moderation
New listing
Category-driven form
Updated automatically
Category
Location
Price
Delivery time
Brand
Condition
Second-Hand Clothing
18 property
Size, brand, colour, condition
Vehicles & Real Estate
26 property
Location, year, square metres, fuel
Services & Freelance
14 property
Delivery time, expertise, budget
Publishing flow Indexed in Typesense
128
Draft
42
Awaiting approval
8,420
Published
Listings

Flexible Listings and Service Marketplace Infrastructure

Launch second-hand, real estate, vehicle, service or freelance portals quickly on a dynamic listing structure.

  • Dynamic listing properties that appear automatically per category
  • Advanced search and filtering in microseconds with Typesense
  • Built-in messaging between buyers, sellers and service providers
  • Approve, reject and moderate listings from a single panel
CDN provider management
Active: Cloudflare R2
● Connected
☁️
Cloudflare R2
Active
Files: 24,812Size: 48.2 GB
📦
Amazon S3
Standby
Files: 24,812Size: 48.2 GB
🖥️
Local Server
Disabled
Files: -Size: -
Sync progress18,609 / 24,812 files
Estimated time: ~4 minRunning in the background
Infrastructure & Performance

Flexible CDN Architecture

Switch freely between Cloudflare R2, Amazon S3 or your own server without giving up speed.

  • Switch to any CDN provider instantly, in one click
  • Background (batch) data sync that does not strain the system
  • Clear out unused legacy storage with a single button
  • Full freedom without vendor lock-in
Bulk price update
4 products selected · applying 20% discount
📊 Export to ExcelApply
Product
Current Price
New Price
Change
Status
Red Dress
GYM-1042
349,90 ₺
279,92 ₺
-20%
✓ Ready
Bluetooth Earbuds
ELK-2087
1.299,00 ₺
1.039,20 ₺
-20%
✓ Ready
Trainers
SPR-3291
899,00 ₺
719,20 ₺
-20%
✓ Ready
Smart Watch
ELK-4510
2.499,00 ₺
1.999,20 ₺
-20%
✓ Ready
2,847
Updated
-20%
Avg. change
+₺48.200
Estimated Impact
Catalogue & Pricing

Smart Price Lists

Update the price of thousands of products in seconds and stay one step ahead of the competition.

  • Bulk price updates by fixed amount or percentage
  • Import and export via Excel in seconds
  • Pinpoint product and price management with advanced filters
  • Control every pricing strategy from one place
PazaryeriSoft Apps
🔍 Search apps...
AllMarketingFinanceLogisticsCommunication
💬
Live Chat
ChatFlow
1.2K installsInstall
📊
Accounting Integration
FinTech Co.
980 installsInstall
📱
Bulk SMS Notifications
Mesajist
2.1K installsInstall
📦
Shipment Tracking Widget
LogiTrack
1.8K installsInstall
🚀 Are you a developer?
Build your app and publish it
Coming soon

PazaryeriSoft Apps

Developers build their own apps; marketplace owners install them in one click.

  • Rapid app development on a modular API
  • Publish on the App Store with revenue sharing
  • One-click install, automatic updates
  • Webhook, event and UI extension support
Decision Guide

What Should You Look for When Choosing Marketplace Software?

The right platform shapes not just today, but your operational efficiency and how fast you can grow. The comparison below frames the most critical points in plain terms.

Experience and project history

Team and company experience can vary from project to project.

Generic off-the-shelf software

Licence model

Annual licence renewal fees are a common model.

Generic off-the-shelf software

Upfront cost

Starter packages can differ depending on project scope.

Generic off-the-shelf software

Migration support

Data migration usually needs extra planning.

Generic off-the-shelf software

Room to grow

A single-model structure may need reworking as you grow.

Generic off-the-shelf software

Scalability

Performance planning for peak traffic has to be handled separately.

Generic off-the-shelf software

Integration coverage

Payment, shipping and ERP connections can be limited by provider.

Generic off-the-shelf software

Use of artificial intelligence

AI tooling isn't offered as standard on every project.

Generic off-the-shelf software

Security approach

Security depends on how consistently processes are run.

Generic off-the-shelf software

Support and updates

Support scope and the update model can vary by package.

Generic off-the-shelf software

Note: these rows are a guiding framework for your decision. Weigh the product demo, technical fit and operational needs before making a final choice.

All of This on One Platform

Everything you need to launch your marketplace is in PazaryeriSoft. Compare the packages or request a demo.