Commission and Revenue

Marketplace Commission System

Commission looks from outside like a single percentage, but it is really a rule engine. Margins that vary by category, a discounted rate for new sellers and a campaign-period exception all have to be able to live at once. This page explains how that engine works.

Precedence across platform, category, seller and listing
4 rule levelsPrecedence across platform, category, seller and listing
Proportional, a flat amount, or a combination of both
Percentage + fixedProportional, a flat amount, or a combination of both
Five separate revenue models beyond commission
6 revenue linesFive separate revenue models beyond commission
Defining temporary rates bound to dates
Campaign periodsDefining temporary rates bound to dates

Why Can Commission Never Be a Single Rate?

A marketplace commission system may look from outside like a single percentage, but it is really a rule engine. In real life you cannot apply the same rate to every category: margins are thin in electronics and wide on handmade goods. You may want to offer a discounted rate for the first three months to attract new sellers. During a campaign you may need to lower the rate temporarily in certain categories. All of these have to be able to live at once.

What makes that possible is rule precedence. The system looks from the most general to the most specific: first the platform-wide default rate, then the category rule, then the agreement specific to that seller, and finally an exception defined on a single listing. The most specific rule wins. That way you can define an individual exception when you need one without having to manage thousands of sellers one by one.

The second matter is what the commission is calculated on. The product amount, the total including shipping, before the discount or after it? The answer changes your margin directly and is the most frequent source of disagreement between you and your sellers. In PazaryeriSoft the calculation base is defined explicitly, and which rule was applied is recorded on every order.

Rule Precedence

The Four Rule Levels and Which One Wins

The system looks from the most general to the most specific; the most specific rule applies. Using the listing level sparingly keeps the management overhead low.

CriterionPlatformCategorySellerListing
PrecedenceLowestOverrides the platform ruleOverrides the category ruleHighest; overrides them all
Typical useThe platform defaultCategories with different marginsContracted sellers, promotional onboardingAn individual exception, a special agreement
How many records1As many as there are categoriesThe sellers you have agreements withRare; defined by hand
Date constraintPermanentA campaign period can be definedCan be tied to the contract termShort-lived
Management overheadNoneLowMediumHigh; should be used sparingly
Revenue Models

The Five Revenue Lines Beyond Commission

They are not mutually exclusive; most mature marketplaces run three or four at once.

Sales Commission

The most common line. A proportional or flat deduction from every completed order; taken automatically from within the payment flow.

Transaction Fee

A flat service charge per order. It covers the transaction cost that commission does not on low-value sales.

Seller Subscription Packages

Monthly or annual packages; usually sold bundled with listing allowances, a lower commission rate and promotion credits.

Listing Fees

A fee for every record published. In listing-based models it produces revenue even when nothing sells.

Premium and Featuring

Showcase, bump-to-top, badge and category priority packages. Sellers want them more once they see the performance screen.

Advertising and Sponsored Placements

Homepage banners, category sponsorship and sponsored listings in search results.

Rule Engine

Defining the Rule and Applying It

On the left how commission is described, on the right how it works on an order. The link between them is built with transparency.

Defining the rule

  • Proportional (%), a flat amount, or a combination of both
  • Floor and ceiling: minimum and maximum commission amount
  • Calculation base: product amount, total including shipping, before or after discount
  • Tiered rates: commission falling as sales volume rises
  • Date range: a temporary rate for a campaign period
  • Currency and VAT-inclusive or exclusive treatment

Applying the rule

  • Selecting the most specific rule in the order platform → category → seller → listing
  • Recording which rule was applied on every order
  • Deducting commission automatically within the split payment flow
  • Setting commission off on refunds and partial refunds
  • Letting the seller see the deduction breakdown in their own panel
  • Holding rule changes in the audit trail
Modules

Modules That Come Ready in Commission Management

Multi-Level Rule Engine

Rules defined at platform, category, seller and listing level; the most specific applies and which one was in force is stored on the order.

Tiered (Volume-Based) Rates

The commission rate falls automatically once a monthly sales volume threshold is passed; a structure that encourages sellers to grow.

Date-Bound Campaign Rates

Temporary rates valid within a set date range. When the period ends the system reverts to the previous rule automatically.

Minimum and Maximum Limits

A floor on low-value orders and a ceiling on high-value ones. It keeps the margin under control at both extremes.

Deduction Breakdown and Transparency

The seller sees how much was deducted under which line on every order. Transparency removes most commission-related disputes.

Subscription and Package Management

Seller packages are defined; a package can carry listing allowances, a commission discount and promotion credits. Renewal runs automatically.

Selling Promotion Packages

Showcase, bump-to-top and badge packages are bought from the seller panel; they end automatically when the period expires.

Revenue Reports

A revenue breakdown by line: commission, transaction fees, subscriptions, promotions. It can be examined by category and by seller.

Scenario Comparison

The effect of a rate change on past sales can be examined in reports and seen before the decision is made.

FAQ

Frequently Asked Questions

The questions asked most often about commission design.

The system looks from the most general to the most specific: the platform-wide default rate, the category rule, the agreement specific to that seller, and finally an exception defined on a single listing. The most specific rule wins. That lets you define an individual exception when you need one without managing thousands of sellers by hand. Which rule was applied is recorded on every order, so if a dispute arises later you have the evidence.
You set the calculation base: the product amount only, the total including shipping, or the amount before or after discount. That choice changes your margin directly and is the most frequent source of disagreement with sellers, which is why it should be defined the same way in the contract. Whether it is calculated inclusive or exclusive of VAT is a separate setting.
Yes, and in practice it is all but essential. Margins are thin in electronics and wide on handmade goods; a single rate cannot serve both fairly. Category rules are defined in a tree, and a subcategory inherits from its parent when it has no rule of its own. During campaigns you can define temporary rates bound to a date range in certain categories; when the period ends the system reverts to the previous rule automatically.
Yes, it is defined as a tiered rate. When monthly sales volume passes the threshold you set, the commission rate drops automatically. This structure encourages sellers to grow and makes it easier to keep large sellers on the platform. You decide over which period and on which amount the thresholds are assessed.
There are five more lines: a flat transaction fee per order, seller subscription packages, listing fees, premium and promotion packages, and advertising and sponsored placements. They are not mutually exclusive; most mature marketplaces run three or four at once. You change which ones are enabled and how they are priced from the admin panel.
There are two mechanisms. The first is a minimum commission amount: if the proportional calculation falls below it, the floor applies. The second is a flat transaction fee per order, added alongside the rate to cover the payment infrastructure cost. On high-value orders the opposite may be needed; by defining a maximum commission limit you stop sellers seeing a disproportionate deduction on large sales.
Yes, and we recommend it. The seller panel shows a deduction breakdown for every order: which commission rule was applied, how much the transaction fee was, and which other deductions were made. Transparency removes most commission-related disputes before they even form, and lightens the support load.

Let's Design Your Revenue Model Together

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