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Marketplace Software

Your Own MarketplaceLaunch and Grow

PazaryeriSoft is AI-powered, scalable marketplace software supporting C2C, B2C, B2B, B2B2C and D2C models. Manage listings, products, orders, payments, commissions, shipping and sellers from one place, and launch your own marketplace on web, iOS and Android.

Build Your MarketplaceSee the C2C Marketplace Demo
Young entrepreneur seller managing their own marketplace store
Woman producer selling her organic products on the marketplace
Fashion designer listing her products on the marketplace
Businessman managing logistics for marketplace orders
100M+
Active products tested
50M+
Monthly transactions tested
99.9%
Uptime
<200ms
API response time
References

Our Most Recently Launched Projects

Two marketplaces with different business models, launched on the PazaryeriSoft infrastructure.

www.medikalborsa.com.tr
Medikal Borsa
Product Marketplace

Medikal Borsa

A next-generation medical product marketplace connecting healthcare professionals, institutions and individual users with medical product sellers.

  • Multi-vendor structure and seller stores
  • Product, price and seller comparison
  • Secure online payment and installment options
  • Product reviews and Q&A with sellers
  • Order tracking and an easy return process
View Reference Visit Site
www.pazarella.com
Pazarella
Second-Hand Marketplace

Pazarella

A C2C second-hand marketplace where unused items meet their new owners and buyers and sellers trade directly.

  • Escrow payment and buyer protection
  • Negotiation with offers and counter offers
  • Secure messaging on listings
  • A notification center showing pending actions
  • Wardrobe discount and donation system
View Reference Visit Site

Hundreds of Ready Integrations

Brands running on our marketplace infrastructure and our integration partners: payment providers, virtual POS, carriers, e-invoicing and ad channels connect in a single click.

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Key Concepts

What Is Marketplace Software?

Marketplace software is a multi-vendor e-commerce infrastructure where many sellers offer products or services on a single platform, while the platform manages orders, payments and commissions. Sellers can be businesses or individual users.

Ready-made marketplace software lets you manage membership, listings and products, orders, split payments, commissions, shipping and sellers from one place. The same infrastructure can run C2C, B2C and B2B models together, with seller types, commission rules and payment flows differing per model.

C2C is the most demanding model: supply comes from individual sellers rather than businesses, so listing quality, user trust and buyer-seller communication matter as much as catalog management. PazaryeriSoft's offer, escrow payment and moderation modules were built exactly for this.

We cover the modules built for peer-to-peer selling in detail on our C2C marketplace software page.

The C2C Marketplace Flow

  1. User

    Signs up, sets up a profile and a store.

  2. Product

    Lists an item with photos; the item goes into moderation.

  3. Buyer

    Reviews the item, saves it to favourites and buys it.

  4. Payment

    Payment is taken securely; commission and the seller's share are separated.

  5. Shipping

    A shipping label is generated and delivery is tracked end to end.

  6. Rating

    The buyer rates the seller, building the seller's trust score.

What is C2C?

C2C is the e-commerce model where individual users sell products and services to each other. The platform is the intermediary; both the person listing the item and the buyer are end users.

C2C vs B2C

On a B2C site the seller is a registered business, and catalogue and stock management take centre stage. On a C2C site the seller is an individual, and listings and negotiation dominate the flow.

The consumer-to-consumer model

In peer-to-peer selling, revenue comes from commission, listing fees or featured placement packages. The platform supports all of these models.

Setup

Build Your Own Marketplace

You don't need to hire a software team to build a marketplace. Go live in four steps on ready marketplace infrastructure: we handle the turnkey setup, you bring the business model.

  1. 1

    Choose your model

    Decide whether you want a C2C, B2C, B2B or hybrid marketplace. Seller types and the sign-up flow are configured around that choice.

  2. 2

    Define categories and commissions

    Build your category tree and set category-specific fields and commission rates. Listing fees and featured packages are configured here too.

  3. 3

    Connect payments and shipping

    Connect your virtual POS, payment provider and carrier accounts. Payment splitting and automatic shipping labels work from day one.

  4. 4

    Go live

    Launch on your own domain with a website plus iOS and Android apps. Our team completes the turnkey marketplace setup for you.

Build Your Marketplace
Business Models

Infrastructure That Supports C2C, B2C and B2B Marketplace Models

Run several business models side by side on a single marketplace platform. Seller types, commission rules, price lists and payment flows can all differ by model.

C2C

Consumer to Consumer

A listing-based marketplace model where individual users sell products or services to each other.

Typical scenario: Second-hand fashion, classifieds portal, hobby goods

C2C packages
B2C

Store to Consumer

The classic multi-vendor e-commerce model where approved stores sell to end customers.

Typical scenario: Multi-vendor retail marketplace

B2C packages
B2B

Business to Business

A model with customer-specific price lists, quotes and account management for wholesale and dealer sales.

Typical scenario: Supplier marketplace, wholesale platform

B2B packages
B2B2C

Supplier to Consumer

A dropshipping-style marketplace where the supplier holds the stock and the platform manages the order.

Typical scenario: Selling without stock, supplier integration

Dropshipping packages
D2C

Brand to Consumer

Direct selling through the brand's own channel, customised on a headless stack.

Typical scenario: Brand store, headless storefront

Headless e-commerce
C2B

Consumer to Business

A model where an individual sells a product or service to a business: a request is posted and businesses bid.

Typical scenario: Freelance services, expert platform, sourcing quotes

Listings & services infrastructure
Second-Hand & Classifieds

Second-Hand Marketplace and Classified Ads Software

Second-hand marketplace software needs a listing and selling flow that lets users put used items up for sale quickly. On PazaryeriSoft's second-hand marketplace infrastructure a user adds an item in minutes, uploads photos, sets a price and goes live once moderation is passed.

In peer-to-peer selling the real difference is that the deal moves through negotiation. Because offers, messaging and favourites work together, a visitor to a second-hand site sees the item, talks to the seller, sends an offer and completes payment on the same platform once they agree.

Add a product

Publish an item in seconds with category-specific fields.

Multiple photo upload

A sortable image gallery from mobile and web.

Offer system

Send an offer, counter-offer and accept or decline.

Favourites

Follow products and sellers, with alerts when the price drops.

Messaging

Buyer-seller conversations and file sharing inside the platform.

Listing moderation

Draft, awaiting approval, published and rejected states.

Features

Multi-Vendor E-Commerce and Marketplace Infrastructure

Multi-vendor marketplace architecture with multi-store e-commerce management: a seller panel for every vendor, central control for the marketplace operator. Every tool you need to launch, run and grow your marketplace on a single platform.

Organisation structure
PazaryeriSoft Platform
Fashion Store
1,240 orders
TechShop
856 orders
HomeDecor
634 orders
Commission rates
Electronics
%8
Apparel
%12
Home & Living
%10
Multi-vendor

Multi-Vendor Marketplace Infrastructure

In a multi-vendor marketplace every seller runs their own seller portal. The multi-seller architecture draws a clear line between the vendor panel, the merchant panel and the marketplace operator.

  • Organisation hierarchy: marketplace → seller → store
  • Seller portal permissions with role-based access control (RBAC)
  • Commission rates by category and by seller
  • Seller performance dashboard inside the vendor panel
Commission rates
4 sellers · bulk update
Bulk edit
%12
ModaLine
₺184.250
ApparelCommission: ₺184.25
%8
ElektroShop
₺312.800
ElectronicsCommission: ₺312.80
%15
EvDekor
₺97.600
Home & LivingCommission: ₺97.60
%10
SporsalAVM
₺156.400
SportsCommission: ₺156.40
Bulk update progress4 / 4 sellers
Total Commission Revenue: ₺89,420✓ All updated
Finance & Revenue

Marketplace Commission and Revenue Management

The commission system lets you design your own revenue model: category, seller and listing-level commissions, transaction fees, seller subscriptions, listing fees and premium placement revenue, all on one screen.

  • Category-level commissions and bulk rate updates in seconds
  • Seller and listing-level custom commissions, transaction fees and seller subscription plans
  • Listing fees plus premium and featured placement revenue models
  • Marketplace revenue reports that flow straight into seller payouts
Order #3192
Total: ₺2,500.00
Split payment
Credit card
1.250,00 ₺
**** 4589✓ Approved
Debit card
800,00 ₺
**** 7821✓ Approved
Bank transfer
450,00 ₺
TR** **** 4490◷ Pending
Payment progress2.050 ₺ / 2.500 ₺
Remaining: ₺450.00Protected by 3D Secure
Payments

Split Payment and Seller Payouts

Every payment is split into the marketplace commission and the seller's share. Thanks to the sub-merchant structure in payment provider and virtual POS integrations, payouts flow straight to the seller.

  • Payment splitting: commission and seller share separated automatically
  • Seller payouts transferred directly through sub-merchant accounts
  • Collect a single order across multiple cards and payment methods
  • 3D Secure protected payments; escrow flows are built per project
Shipment tracking — order #1847
Order received
Warehouse A — preparing
Warehouse B — preparing
Handed to carrier
Delivered
Warehouse A — Istanbul
Yurtiçi Kargo
In transit
Warehouse B — Ankara
Aras Kargo
Preparing
Shipping

Marketplace Shipping Integration

With multi-carrier integration every seller works with their own contracted carrier. Automatic labels, shipment tracking and seller shipping management come together in one delivery flow.

  • Multi-carrier integration with seller-level carrier selection
  • Automatic shipping labels and barcode generation
  • Split fulfilment and delivery management
  • Tiered rates by shipping zone, weight and order value
  • Real-time shipment tracking with automatic buyer notifications
PazaryeriSoft
🔍 Search products, brands or categories...
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Your order has shipped 📦
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An item in your basket is on sale! 🔥
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Mobile

iOS and Android Marketplace App

A native app powered by the same backend as the web storefront. Listing, messaging, offers and checkout all work in the mobile marketplace experience.

  • Native marketplace app for iOS and Android, published under your own brand
  • Push notifications for new offers, messages and order updates
  • Biometric sign-in, Apple Pay and Google Pay support
  • C2C flow: add products and upload photos from mobile for second-hand apps
AI AssistantActive
Cut prices on winter coats by 10%
Awaiting approval
I found 24 products in Winter Coats. The new prices are ready and will be applied once you approve.
ApprovePreviewCancel
Artificial Intelligence

AI-Powered Features

Automate your operations and personalise the customer experience with AI.

AI Assistant

Manage products, prices and stock by chatting in the admin panel; every change is applied only with your approval

Sales Insights

Ask about your sales and order data and let AI summarise it and make suggestions

Automated content generation

Create product titles and descriptions with AI in seconds

Smart categorisation

Place your products into the right categories automatically

Personalised recommendations

Increase sales with product suggestions tailored to each shopper

Visual analysis

Automatic tagging and matching straight from product images

Seller Management

Advanced Seller and Store Management

In a multi-vendor marketplace, seller management sets the ceiling on growth. The entire seller lifecycle — from application to payout — runs in one panel, and role-based access control (RBAC) means each seller only ever sees their own store's data.

Seller applications and approval

Seller onboarding forms, document upload and a multi-step approval flow. Products from unapproved sellers never go live.

Seller panel

Product, stock, order, shipping and message management in the seller panel. Sellers can grant access to their own team members.

Store management

Open a store, arrange the storefront, manage store page SEO fields and define store-level campaigns.

Seller verification

The process starts with email verification; identity and phone verification steps are added as project-specific development.

Seller performance tracking

Revenue, order volume, cancellation/return rate and dispatch time reports per seller, with automatic alerts when a threshold is crossed.

Seller payouts

Payouts are calculated after commission and deductions and posted to the seller wallet; payment period and threshold are configurable.

Engagement

Messaging, Offers and User Engagement

In peer-to-peer selling, conversion depends on how easily buyer and seller can talk. Messaging, offers and notifications run in one flow, so users negotiate and close the sale without ever leaving the platform.

Communication

  • Buyer-seller messaging — in-platform conversations with image and file sharing
  • Product Q&A — public questions under the product page with seller answers
  • Conversation history, linked to a ticket when a dispute is raised

Offers and negotiation

  • Offer system — sent, viewed, accepted, rejected and expired states
  • Counter-offers for negotiation; an accepted offer turns straight into an order
  • Per-product minimum offer and the option to close an item to offers

Following and notifications

  • Favourites and seller following — save the items you like
  • Notifications: instant alerts for new messages, new offers and order status
  • Stock alerts — get notified when a sold-out item is back in stock
Trust and Safety

Safe C2C Shopping and Moderation

A safe marketplace is one where people can trade without knowing each other. Verification, moderation and reporting layers work together to protect both buyer and seller.

User and seller safety

  • User verification — Account security through email verification and role-based access control.

  • Phone verification — Number ownership checked by SMS OTP; delivered as project-specific development.

  • Identity verification — Seller identity confirmed through a KYC flow; delivered as project-specific development.

  • Seller verification — A verified seller badge earned through document checks and approval steps.

  • Fake account prevention — Flagging suspicious sign-up behaviour; delivered as project-specific development.

  • Fraud prevention — Fraud detection rules and risk scoring; delivered as project-specific development.

  • Secure payment infrastructure — Payment provider integration and order-level control of the money flow.

Moderation and oversight

  • Listing moderation — Listing control through a draft → awaiting approval → published / rejected flow.

  • Product and review moderation — A pre-publication approval queue for reviews, with the option to reject and give a reason.

  • Dispute handling — Complaints linked to a product or order through the support ticket system.

  • User reporting — A reporting flow that lets users flag suspicious listings and accounts.

  • Prohibited item control — Blocking prohibited items with category-level restrictions and access rules.

  • Audit trail — Activity logs that answer who changed which record, and when.

Ratings

Seller Rating and Review System

In peer-to-peer selling it is the rating system that builds trust. Product reviews and review moderation ship as standard; the seller and store rating layer is delivered as project-specific development.

  • Product reviews — Post-purchase ratings and reviews, with review listing and sorting.

  • Review moderation — An approve/reject flow before publication, with reasons for rejection.

  • Seller rating — An average score across all of a seller's sales, plus badge tiers. (delivered as project-specific development)

  • Store rating — Total reviews and score distribution on the store page. (delivered as project-specific development)

  • Buyer rating — A two-way rating system where the seller also rates the buyer. (delivered as project-specific development)

  • Verified purchase badge — Marking reviews that come from a genuine order only. (delivered as project-specific development)

Admin Panel

Advanced Marketplace Admin Panel

The marketplace admin panel is your control centre. Every module, from sellers to finance, sits in one interface, and role-based permissions mean each person on your team only sees the screens they are responsible for.

Seller management

Applications, approvals, stores and seller performance.

Order management

Orders, returns, cancellations and split shipment tracking.

User management

Members, roles, permissions and account states.

Category management

Category tree, custom fields and commission mapping.

Listing management

Listing moderation, featured placement and publication periods.

Commission management

Commission rules by category, seller and listing.

Finance and payouts

Wallets, payout periods and payment records.

Reporting

Reports by revenue, seller, category and campaign.

Campaign management

Coupons, discounts, basket campaigns and featured listing packages.

Settings

Integrations, notification templates and site settings.

Technical SEO

SEO-Ready Marketplace Infrastructure

SEO-ready marketplace infrastructure is built for projects that target organic traffic from day one. Product, listing and category pages are rendered on the server, so a search engine sees the content without running JavaScript.

Schema.org structured data

Rich result support through JSON-LD on product, category, store and FAQ pages.

Indexable pages with SSR/SSG

HTML generated on the server; content reaches the crawler in the first response.

Multilingual URL structure

Language-based paths and hreflang for international marketplaces.

Meta title and description management

Meta fields editable from the panel on product, category and content pages.

Canonical management

Canonical tags on filter and sort variations to prevent duplicate content.

Product and category SEO fields

SEO-friendly URLs, description copy and image alt text managed per category.

Open Graph and social cards

Clean sharing previews from automatically generated Open Graph and Twitter cards on product, category and store pages.

Image optimisation and Core Web Vitals

Images converted to modern formats automatically, plus lazy loading and edge caching to protect LCP and CLS scores.

Automatic sitemap and robots

Automatic sitemap generation for the storefront is on the roadmap; it is configured manually at setup.

Highlights

Marketplace Software Highlights

Every module you will need as your marketplace grows is included. For a full description of each item, jump to the matching section on the features page.

High-Performance, Scalable Infrastructure

A horizontally scalable marketplace architecture that stays fast under millions of products and listings. Capacity is added without downtime on high-traffic projects.

Details

AI-Powered Advanced Search

A Typesense-based marketplace search engine: typo-tolerant results, faceted search and category-level filters. Product search responds from the first keystroke.

Details

Product, Listing and Category Management

A category tree of unlimited depth, category-specific fields and a product approval system. Listing management and product management run in the same panel.

Details

Variant, Brand and Attribute Management

Variant management for size, colour and measurements, plus brand management and category-specific attribute sets. Every sector works with its own field template.

Details

Order and Returns Management

Orders split by seller in a multi-vendor basket, with order tracking and returns management. Every step flows automatically into commissions and payouts.

Details

Stock and Location Management

Multi-location and warehouse management, with stock tracked per branch, store or seller warehouse. Delivery options are shown based on location.

Details

Automation with Workflows

Marketplace automation through a visual workflow editor: approvals, notifications, tagging and integration triggers set up without writing code.

Details

Promotion and Campaign Engine

Coupons, discounts, basket campaigns and premium listing packages. Campaigns can be defined per seller or across the whole marketplace.

Details

Analytics and Reporting

Sales analytics, marketplace reporting broken down by seller and category, finance management and payout reports, all in one dashboard.

Details

Bulk Data Import/Export

XML import plus bulk product transfer via CSV and Excel; template-based mapping and scheduled synchronisation for fast product listing.

Details

Seller and Customer Wallet

Wallet management for seller payout balances, refund balances and loyalty points. Every movement is traceable through a transaction record.

Details

Listings and Services Marketplace Infrastructure

Classifieds infrastructure: listing flow, publication periods, featured placement and moderation. Service marketplace scenarios run on the same module.

Details

Smart Price Lists

Flexible pricing with customer-specific, wholesale and seasonal price lists. B2B and B2C prices live side by side in the same catalogue.

Details

Customisable Front End

White label marketplace design on a headless architecture: a storefront you can customise with your own themes, components and page templates.

Details

On-Premise and Custom Deployment

Run the marketplace on your own servers, in a private cloud or in your data centre. Data ownership and enterprise compliance requirements are met.

Details

Flexible CDN and Cache Architecture

A fast marketplace experience through a CDN and multi-layer caching. Image optimisation and edge caching are standard on cloud deployments.

Details

Social Media and Marketplace Integrations

Meta and Google product catalogue integration for social commerce, sharing cards and an automatic product feed to ad channels.

Details

API, Webhooks and App Ecosystem

Marketplace API and REST API access with event notifications over webhooks; ERP, CRM and e-invoicing integrations are built on this ecosystem.

Details
Explore Marketplace Features
Sector Solutions

Marketplace Software for Every Sector

Thanks to category-specific field templates, the same platform runs very different flows across fashion, automotive, electronics, real estate, services, wholesale and local produce marketplaces.

Fashion and Apparel Marketplace

Clothing marketplace software built around size and colour variants, outfit imagery and boutique storefronts. In a second-hand clothing app, product, offer and shipping flows are managed from one panel.

Learn more

Automotive Classifieds Marketplace

Field templates for make, model, year and mileage come ready for vehicle classifieds software. In a car and motorcycle listing site, dealer accounts and individual sellers meet in the same auto marketplace.

Learn more

Electronics and Technology

Fields such as device condition, warranty and IMEI can be defined for used phone sites and electronics marketplaces. Price comparison and stock alerts stand out on tech marketplace projects.

Learn more

Real Estate and Property

Real estate listing software adapts to a property portal with fields such as number of rooms, floor area and location. Map-based search and agent accounts complete the property marketplace experience.

Learn more

Service Marketplace

Service marketplace software sets up expert profiles, service areas and a quote collection flow. In freelance marketplace and expert platform scenarios, payment is released once the work is complete.

Learn more

B2B and Wholesale

Customer-specific price lists, minimum order quantities and a quotation process are supported for supplier and wholesale marketplaces. B2B marketplace projects can add account balances and deferred payment flows.

Learn more

Local and Producer Market

The local and producer marketplace model sets up direct producer-to-consumer selling. Farmers' market and organic produce projects can manage regional delivery and harvest calendars.

Learn more

Medical and Healthcare Marketplace

Medical marketplace software works with lot, serial number and expiry date fields for medical devices, consumables and health products. Authorised dealer verification and corporate quotation flows are supported in medical supply marketplaces.

Game Item and Digital Goods Marketplace

A game item marketplace suits peer-to-peer sales of in-game items, e-pins, licence keys and accounts. On a digital goods marketplace, instant delivery, the offer system and payment security matter more than stock.

Learn more
Decision Guide

Off-the-Shelf Marketplace Software or Custom Build?

This is the first decision that sets the cost of building a marketplace. Here is how the three approaches compare on time, cost, customisation and ownership.

ComparisonBuilding from scratchOff-the-shelf SaaS marketplacePazaryeriSoft
Time to launch12-24 months of software developmentDays — but limited to a ready-made templateWeeks; a ready core plus project-specific development
Cost of building a marketplaceHigh: team, infrastructure and maintenanceLow to start, subscription grows over timeOne-off licence plus development scoped to your needs
CustomisationUnlimited, but every line is your responsibilityGoing beyond the template is usually not possibleCustom marketplace software at module and front-end level
OwnershipCode and data are entirely yoursData sits with the provider and is hard to moveYour data stays yours, with a lifetime licence and an on-premise option
ScalingYou design the architecture yourselfBounded by plan limitsHorizontally scaling infrastructure, millions of products
SupportYour own teamStandard subscription supportSetup support plus 24/7 technical support with an SLA
Detailed comparison guide
Pricing

Marketplace Software Pricing

Marketplace software pricing cannot be reduced to a single list price, because every marketplace project has a different scope. The six factors below directly affect what it costs to build a marketplace. Advanced modules such as verification and escrow are delivered as project-specific development.

Modules

Which modules you use — listings, offers, wallet, workflows, reporting — defines the scope.

Mobile app

Whether you want iOS and Android marketplace apps, and whether store submission is in scope.

Integrations

The number and complexity of payment provider, carrier, e-invoicing, ERP and CRM integrations.

Custom design

Whether you go with a ready theme or a bespoke interface designed for your brand.

Traffic capacity

Expected concurrent users and product and listing volume; this sets server and CDN capacity.

Project-specific development

Requests such as KYC, escrow or seller scoring, plus business rules specific to your sector.

Get a Quote for Your ProjectCompare Packages
Why Us

Why PazaryeriSoft?

From turnkey setup to a lifetime licence option: infrastructure that gets your marketplace live quickly and carries it as you grow.

Turnkey Marketplace

Setup, configuration and integration connections included — you start with a marketplace that is ready to launch.

Scalable Infrastructure

An architecture that holds its performance under millions of products and heavy concurrent traffic.

Customisable Marketplace

Customisation at module and front-end level; bespoke flows can be built for your brand.

Web + iOS + Android

A web storefront and native mobile apps, all powered by the same core.

Secure Payments

End-to-end secure payment flow with payment splitting, sub-merchant accounts and payout management.

Advanced Seller Management

The entire seller lifecycle, from application to payout, managed with role-based permissions.

Multi-Carrier Shipping

Integration with multiple carriers, automatic labels and shipment tracking.

API Integrations

Connect to ERP, CRM, accounting and marketplace channels through a REST API and webhooks.

FAQ

Frequently Asked Questions About Marketplace Software

Answers to the questions we hear most, from building a C2C marketplace to commissions, payments, shipping and security.

C2C marketplace software is a multi-sided e-commerce platform where users can be both buyer and seller on the same site. Users list their products or services in minutes, message other users and complete sales through an online payment system. PazaryeriSoft lets you manage membership, listings, products, orders, payments, commissions, shipping and users from one place.
In the C2C (consumer to consumer) model the sellers are individual users; selling happens person to person and the flow is listing-driven. In the B2C model the sellers are registered stores, and the classic product catalogue, stock and invoicing processes dominate. PazaryeriSoft supports both models on the same platform — you can even run them together in a single marketplace.
C2C, B2C, B2B, B2B2C and D2C are all supported. Because seller types, commission rules, price lists and payment flows can differ by model, you can run several business models at once on a single marketplace platform.
A second-hand selling site needs product listing, multiple photo upload, a listing approval and moderation flow, buyer-seller messaging, offers and negotiation, favourites and secure payment infrastructure. All of these modules ship as standard with PazaryeriSoft's second-hand marketplace infrastructure.
With classified ads software the user posts a listing and contact usually happens off-platform. With marketplace software, the order, payment, commission and shipping process runs inside the platform. PazaryeriSoft offers both the classifieds and the marketplace flow — you decide which one applies per category.
Yes. The listings infrastructure is not limited to physical goods; with service listings, expert profiles, quote collection and messaging it works as service marketplace software. Category-specific custom fields let you define a different form for each service type.
There is no limit on the number of sellers. You can add unlimited sellers, each with their own admin panel, role-based access control, and commission and finance management.
Your marketplace is installed on your own dedicated server and activated there. Depending on the scope of your package, the remaining work runs in parallel while you enter your data. Average setup times for each marketplace package are listed on the pricing page.
The cost of building a marketplace depends on the modules you choose, whether you need mobile apps, the number of integrations, the scope of custom design, expected traffic capacity and any project-specific development requests. Advanced modules such as verification and escrow are delivered as project-specific development. Share your project and we will quote precisely.
No. You don't need software skills to launch a marketplace site; setup, server configuration and integration connections are handled by our team. You manage categories, commissions and content from the admin panel.
Building a marketplace from scratch usually means 12-24 months and a substantial software team budget. Ready marketplace infrastructure goes live in weeks. PazaryeriSoft sits between the two: a proven core you can customise with project-specific development.
No, your licence is perpetual and there is no annual licence renewal fee. Hosting, updates, backups and technical support are included for the first year; from the second year a yearly service fee proportional to the package price applies.
Yes. You can import data in bulk from CSV, Excel, JSON and XML. Products, customers, stock levels and everything else transfer easily with template-based mapping. We can also handle the migration for you.
Yes. Because the front end runs on a headless architecture, you can apply a white label marketplace design, your own brand identity and custom page templates. If your design isn't ready, our UI team can produce it as part of the project.
Yes. You can explore the storefront experience through the demo store and the seller and admin flows through the admin panel, live. Our team can also arrange a walkthrough tailored to your project.
Seller onboarding starts with an application form; the application is reviewed in the admin panel, the required documents are checked, and an approved seller gains access to their own seller panel. Their products do not go live before approval.
The seller panel covers product and listing management, stock, order and return tracking, shipping operations, messaging, commission and payout reports, and store settings. Role-based permissions let a seller give limited access to their own team.
Commission can be defined per category, per seller or per listing. You can use a fixed amount or a percentage, and apply different rates during campaign periods. Commission is calculated automatically on every order and reflected in the seller's payout.
Alongside commission you can define marketplace revenue models such as transaction fees, seller subscription plans, listing fees and premium or featured listing sales. Several revenue models can run at the same time.
For every order the payout is calculated after commission, deductions and any returns, then posted to the seller wallet. Payout periods, payment thresholds and the payment calendar are configured in the admin panel; sellers see their balance and payment history in their own panel.
Product reviews and review moderation ship as standard. Extended rating modules such as seller score, store score and the verified purchase badge are delivered as project-specific development; we agree the delivery plan with you when you request them.
The reporting screens in the admin panel track revenue, order volume, cancellation and return rates, dispatch time and commission contribution per seller. You can wire these metrics into workflows and set automatic alerts for underperforming sellers.
Our marketplace solution supports every payment method. You can offer your customers a complete payment experience with options such as credit card, bank transfer and cash on delivery.
The buyer pays once; the amount is divided automatically into the marketplace commission and the seller's share. Thanks to the sub-merchant structure in payment provider integrations, the seller's share can be transferred straight to their sub-merchant account.
Order-level money flow and payout management ship as standard. A full escrow flow, where funds are held until the buyer confirms, is delivered as project-specific development, depending on the model your payment provider offers.
Our marketplace solution supports every shipping method. With multi-carrier integration each seller can work with their own contracted carrier; barcodes and shipping labels are generated automatically and the tracking number is sent to the buyer.
When the basket contains products from different sellers, the order is split by seller. Each part moves with its own shipment, its own tracking and its own payout calculation, while the buyer sees a single payment and a single order summary.
A return is initiated by the buyer and reviewed by the seller and the marketplace operator. For approved returns the amount is refunded and the commission and payout records are corrected automatically. Every step is traceable in the activity log.
Yes. A native mobile marketplace app for iOS and Android runs on the same platform as the web storefront. It is published to the app stores under your own brand and account, and listing, messaging, offer and payment flows all work on mobile.
Every module is accessible over a REST API. Webhooks let you push order, payment and stock events to external systems, and ERP, CRM, accounting and e-invoicing integrations are built on this API ecosystem.
Yes. On-premise and private cloud deployment are supported; the marketplace can run on your own servers, in your own data centre. This model suits projects with data ownership and enterprise compliance requirements.
The platform runs on a horizontally scalable architecture; a CDN, a caching layer and a Typesense-based search engine keep response times fast under millions of products and listings. Resources can be scaled without downtime as traffic grows.
Yes. Server-rendered indexable pages, schema.org structured data, canonical management, a multilingual URL structure and per-product/category meta title and description fields all ship as standard. SEO-ready marketplace infrastructure is designed for projects targeting organic traffic from day one.
Yes. The storefront works with multiple languages and currencies; content, category and product fields are managed per language. International marketplace projects can define country-level shipping and payment rules.
AI is used for search and recommendations, product description and content generation, category matching and automatic field mapping during bulk imports. The goal is both to cut the time a seller spends listing a product and to help buyers find what they want faster.
Email verification and role-based access control ship as standard. Phone verification (SMS OTP) and identity verification (KYC) modules are delivered as project-specific development; because they are among the most requested items on C2C projects, the delivery plan is agreed during the sales conversation.
The moderation flow puts every listing through draft → awaiting approval → published/rejected; prohibited category and content rules can be defined, and user reporting flags suspicious listings. Automatic fake account and fraud detection is delivered as project-specific development.
Listings and product reviews go into an approval queue before they are published. An administrator can approve, reject with a reason, or ask for changes. You can reduce the moderation load by defining automatic approval rules per category.
Complaints and support requests land in the ticket system, where the requester, the related product or order and the full conversation are visible on one screen. Workflows can raise automatic alerts and suspension rules for sellers who attract repeated complaints.
Every critical action is written to an audit log, so who changed which record, and when, is traceable after the fact. With role-based access control, encrypted communication and the optional on-premise deployment, data ownership stays entirely with you.

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