October offer: a flat 10% off all packages.View Packages
Build a Site Like Hepsiburada

Build a Site Like Hepsiburada

Building a site like Hepsiburada means selling your own products while letting other sellers open stores in the same showcase and earning commission. Launch your hybrid e-commerce site in 1 hour with ready Hepsiburada-like software that comes with a buybox catalog system, a multi-seller cart and split payments.

Get a QuoteStart Free Trial
A site like Hepsiburada: your own products and your sellers in one showcase
Hybrid modelA site like Hepsiburada: your own products and your sellers in one showcase
One product page per item when you build a site like Hepsiburada
Buybox catalogOne product page per item when you build a site like Hepsiburada
No monthly software rent for a site like Hepsiburada
Lifetime licenseNo monthly software rent for a site like Hepsiburada
Sell in multiple languages and currencies
Multi-languageSell in multiple languages and currencies

Build a Site Like Hepsiburada: Retail and Marketplace Together

Most people who want to build a site like Hepsiburada want two things at once: to keep selling their own products and to earn commission from other sellers' products on the same site. Anyone who knows Hepsiburada knows this structure: on one product page both the platform itself and dozens of sellers can offer the same item. The technical name for this hybrid model is multi-vendor e-commerce infrastructure that combines retail and marketplace. Building a site like Hepsiburada means setting up exactly this infrastructure.

The heart of the hybrid model is the catalog. If ten sellers sell the same phone, the site should have one product page, not ten; the buyer chooses the best price and the most reliable seller on that page. This is called a buybox or catalog system. For a business that wants a Hepsiburada-like site, the catalog system clears search results of duplicate products and makes sellers compete on price and service quality.

The second decision when you build a site like Hepsiburada is how to position the platform's own stock. If you already have a store or a wholesale business, you can launch with your own products and start with a full showcase on day one; over time, sellers fill the gaps in the catalog. A pure marketplace goes through a period at launch where the showcase depends entirely on sellers. For anyone who wants to build a site like Hepsiburada, a hybrid start is the most practical solution to the "empty showcase" problem.

PazaryeriSoft offers this hybrid structure as ready Hepsiburada-like software. As the platform owner you can add and sell your own products, let sellers open stores and gather sellers of the same product on one page with the catalog system. Below you will find the cost of building a site like Hepsiburada, which package fits which need and a step-by-step answer to how to build a site like Hepsiburada.

The four parts of the hybrid model

  • Your own stock

    A site like Hepsiburada does not mean giving up your own products; the margin is yours.

  • Seller products

    You earn commission on seller products; the stock risk stays with the seller.

  • Shared catalog

    One page per product; sellers join an existing product with their own price.

  • One cart

    Buyers get your products and sellers' products in one cart with one payment.

Model

Classic E-Commerce, Marketplace and a Hybrid Site Like Hepsiburada

The hybrid model chosen by those who build a site like Hepsiburada combines the strengths of both approaches.

TopicClassic online storePure marketplaceA site like Hepsiburada (hybrid)
Who sells?Only youOnly sellersYou and sellers together
RevenueProduct marginCommissionProduct margin + commission
Stock riskAll yoursAll the sellers'Only on your own products
Showcase at launchFull but narrowEmpty until sellers arriveFull with your products, grows with sellers
Product rangeLimited by your sourcing powerGrows with the number of sellersGrows with the number of sellers
When several sellers sell the same productNot applicableWithout a catalog, duplicate pages appearOne product page, sellers compete on price
Modules

Ready Modules for a Hepsiburada-Like Site

Catalog, own-product sales and seller management on one infrastructure.

Buybox Catalog System

Instead of opening a new product, sellers join the existing catalog item with their own price and stock. On a site like Hepsiburada, buyers see all sellers on one page.

Catalog Approval and Variant Proposals

For a color or size missing from the catalog, sellers propose a variant; the catalog grows after your approval. Catalog quality stays under your control.

The Platform's Own Products

You add products on behalf of your own organization and sell your own stock. There is no commission on your own products. The favorite feature of retailers who build a site like Hepsiburada.

Bulk Product Import

Bulk upload via XML and Excel; direct product import from Trendyol and Hepsiburada in the Professional and Enterprise packages.

Multi-Seller Cart and Split Payments

Your products and sellers' products in one cart; at the moment of payment the amount is split into the seller's share and commission.

Category-Based Commission

Low rates in electronics, higher in accessories. On a Hepsiburada-like site the margin structure varies a lot by category, and the rule engine is built for that.

AI Search and Recommendations

Visual product search and similar product recommendations in the Professional package; a site like Hepsiburada means a large catalog, and buyers reach the right product faster.

Google Shopping and Social Stores

Traffic sources for a site like Hepsiburada: Google Shopping in Professional; Instagram, Facebook, TikTok and Pinterest store integrations in Enterprise.

Affiliate Platform

In the Enterprise package, content creators and publishers promote your products and earn a share of sales; an external traffic source.

Setup

How to Build a Site Like Hepsiburada

7 steps to a site like Hepsiburada that opens with your own showcase and grows with sellers.

  1. Define your own product range

    Businesses that build a site like Hepsiburada usually start with existing stock. Decide which categories you will fill with your own products at launch and which you will leave entirely to sellers.

  2. Write your catalog rules

    Standards for product titles, images and attributes; the categories where sellers may open new products and those where they may only join existing ones. Catalog discipline determines search quality on a site like Hepsiburada.

  3. Choose your package

    Professional for the buybox catalog, mobile app and AI search; Enterprise for social stores, affiliates and custom development. This choice settles the cost of building a site like Hepsiburada.

  4. Installation and uploading your own products

    This step takes 1 hour. You bulk-upload your own products via XML or Excel and edit your showcases in the panel.

  5. Payment, shipping and commission settings

    A sub-merchant structure with a licensed payment provider, carrier agreements and a commission table per category.

  6. Invite sellers to the catalog

    Instead of opening products, sellers join catalog items with their price and bulk-import their products from other platforms. The first sellers fill the gaps in the catalog.

  7. Make price competition visible

    Sellers of the same product are listed on the product page. This is the strongest card of a site like Hepsiburada: buyers don't leave your site to compare.

Pricing

Cost of Building a Site Like Hepsiburada

The cost of Hepsiburada-like software is fixed in three packages. The license is lifetime; server and support are included in the first year.

October Offer · flat 10% off

Starter

The PazaryeriSoft starter package

$5,390List price: $5,990
Perpetual licence

Offer ends: October 31

Setup time: 1 hour
  • Product or listings marketplace (choose one)
  • Unlimited users & stores
  • Advanced commission system
  • All payment gateway integrations
  • All carrier integrations
  • Secure escrow checkout (GET)
October Offer · flat 10% off
Popular

Professional

PazaryeriSoft plus iOS and Android apps

$9,890List price: $10,990
Perpetual licence

Offer ends: October 31

Setup time: 1 hour
  • Everything in Starter
  • Native iOS & Android apps
  • AI assistant
  • Trendyol & Hepsiburada product import
  • Catalogue (buy box) system
  • Custom design for your brand
October Offer · flat 10% off

Enterprise

The complete PazaryeriSoft technology stack

$13,490List price: $14,990
Perpetual licence

Offer ends: October 31

Setup time: 1 hour
  • Everything in Professional
  • Product + listings hybrid marketplace
  • Real estate & automotive listings
  • BTRANS & EIDS integration
  • Instagram Shop integration
  • Facebook Shop integration

Prices are final and shown in USD. For a catalog-focused site like Hepsiburada, the Professional package is recommended.

See all package features
Package Choice

Cost of a Hepsiburada-Like Site: What Does Each Package Cover?

How the features you need to build a site like Hepsiburada are distributed across packages.

FeatureStarterProfessionalEnterprise
Price$5,390$9,890$13,490
Multi-vendor marketplace, commission, split paymentsYesYesYes
Buybox catalog systemNoYesYes
iOS and Android appsNo (responsive site)YesYes
Product import from Trendyol and HepsiburadaNoYesYes
AI visual search and similar productsNoYesYes
Instagram, Facebook, TikTok, Pinterest storesNoNoYes
Affiliate platform and custom developmentNoNoYes
Best forA quick start in one categoryBuilding a site like HepsiburadaA multi-channel, large-scale project
FAQ

Frequently Asked Questions

Frequently asked questions about building a site like Hepsiburada, its cost and Hepsiburada-like software.

To build a site like Hepsiburada you need multi-vendor e-commerce infrastructure, a catalog system that gathers sellers of the same product on one page, a payment provider that supports the marketplace model and a carrier agreement. If you will also sell your own products, your existing stock and supply chain speed up the launch. The software layer is ready in PazaryeriSoft and installed in 1 hour.
The software license is Starter $5,390, Professional $9,890, Enterprise $13,490, all lifetime. For a catalog-focused site like Hepsiburada, the Professional package with the buybox catalog system is recommended. Server and support are included in the first year; from the second year on a fixed annual service fee applies depending on the package.
First you define your own product range and the categories you will open to sellers. Then you write your catalog rules, choose your package and install your site. After bulk-uploading your own products and setting payment, shipping and commission, you invite sellers to the catalog. Building a site like Hepsiburada means launching with your own showcase and growing with sellers.
Yes. As the platform owner you add and sell products on behalf of your own organization; sellers list products from their own stores. Buyers get both in one cart with one payment. Revenue from your own products goes straight to you, and you earn commission on seller products. This dual revenue structure is the biggest advantage of a Hepsiburada-like site.
When several sellers sell the same product, the site has one product page and sellers join it with their own prices and stock. Buyers see all offers in one place. Without a catalog, every seller opens a separate page for the same product, search results fill with duplicates and buyers cannot compare. It is ready in the Professional and Enterprise packages.
Hepsiburada's own software is not for sale. What people search for as "Hepsiburada software" is ready-made e-commerce and marketplace software that works on the same hybrid model. PazaryeriSoft is not Hepsiburada's code, but it offers own-product sales, seller stores, a buybox catalog, commissions and split payments together.
Yes; you don't have to start from scratch. You import your products into PazaryeriSoft via XML or Excel, open your new site with your existing customer base and then let sellers open stores. Your single-seller store becomes a Hepsiburada-like site where other sellers sell next to your own products. 301 redirects are supported to keep your old URLs.
Yes. The Professional and Enterprise packages include direct product import from Hepsiburada and Trendyol; sellers transfer product data, images and variants without entering them one by one. For other sources, bulk import via XML and Excel is available in every package.
The license is a one-time payment; you don't pay for it again in the second year. From the second year on, a fixed annual service fee covering server, maintenance, backups, updates and support applies, depending on the package. The software fee does not grow because your number of products or sellers grows.
We recommend starting per category: low rates in narrow-margin categories such as electronics, higher rates in wide-margin categories such as accessories and cosmetics. You can define rates specific to a seller or product; a specific rate takes priority over the category rate. No commission is calculated on your own products.
No. Installation, server, updates and backups are handled by us; catalog approval, seller management, commissions and campaigns are managed from the admin panel. Integration or development needs specific to your organization are covered by our team within the Enterprise package.
A registered company, tax registration and the e-commerce registrations required in your country are the basic requirements. The payment provider asks for company documents in the marketplace application. The site publishes a seller agreement, distance-selling terms, pre-purchase information and a privacy notice under local data protection law. Since you also sell your own products, consumer law obligations as a seller apply to you as well.

Related Pages

Build a Site Like Trendyol

The general picture of the same model and a line-by-line cost table.

Build a Site Like n11

The store-focused model: store pages, seller levels and revenue models.

B2C Marketplace Packages

Package details for B2C businesses that want to build a site like Hepsiburada.

Marketplace Software Pricing

All the package features that define the cost of building a site like Hepsiburada.

Quote and Demo

Fill In the Form to Build a Site Like Hepsiburada

Leave your details and our experts will call you and prepare a quote that fits your products and goals.

  • We plan the balance between your own products and seller categories to build a site like Hepsiburada.
  • We cover importing your existing products and the cost of building a site like Hepsiburada in one quote.
  • We show the buybox catalog system and the multi-seller cart in a live demo.
  • We support you with the payment provider application and carrier agreements.

Hepsiburada is a registered trademark of its owner. PazaryeriSoft has no affiliation, partnership or cooperation with Hepsiburada. The brand name is used only to describe the business model.

Click now, get live answersWe reply on WhatsApp